FAQ

Frequently asked questions

ECG & Color

What is ECG printing, and why haven't I heard of it?

ECG (Expanded Color Gamut) adds ink channels beyond CMYK — Orange, Green, and Violet — to reproduce a wider color range in press printing. It's an ISO standard (ISO 20654) but uncommon because the equipment investment is higher and the workflow requires specialized press knowledge. Full explanation: Technology page.

What's the difference between RGB and ECG? Are they the same thing?

Different layers. RGB is a screen color model; ECG is a printing capability standard. A 7-color ECG press can faithfully translate an RGB design file into print because its gamut covers most of what a screen displays — standard CMYK cannot. See Technology for a full comparison.

How is 7-color ECG different from CMYK plus spot colors?

Both can hit Pantone targets, but ECG uses a fixed 7-ink set covering ~80% of Pantone within ΔE 2.5 as a baseline — no per-color surcharges or press reconfiguration. Spot color adds a dedicated ink station per color, which works for one or two brand colors but breaks down on photography or complex gradients. Details at Technology.

How do I know if ECG printing is right for my product?

Three signals: Does your brand have a saturated color (orange, green, teal, purple) that looks wrong in print? Is it displayed next to other SKUs where color matching is visible? Are you paying for spot ink runs? If yes to any, ECG likely pays. If your packaging is primarily text and neutrals, standard CMYK is sufficient. See Technology.

What press do you run?

Sinso's ECG work runs on the Heidelberg Speedmaster XL 75 in 8-color configuration with inline coater. Conventional CMYK and large-format jobs run on the Heidelberg Speedmaster CD 74 (7-color) and XL 105 (5-color) presses under the same G7-calibrated workflow.

What file formats do you accept for prepress?

Sinso prefers native design files over pre-exported PDFs. Send a packaged Adobe InDesign file (INDD with all linked images and fonts collected), or an Adobe Illustrator file (.ai with embedded or collected links). If a PDF is the only option, use PDF/X-4 with fonts embedded and all images at 300 dpi minimum at final print size. Standard bleed is 3 mm on all sides with a 3 mm safe zone inside trim; include a dieline from your structural supplier for any custom die shape. For color, RGB source images give Sinso's ECG profiling more to work with than pre-converted CMYK files; Pantone colors should be specified by swatch number rather than built from process values.

Certifications and capabilities

Are you G7 certified?

Yes — G7 Master Printer, certified through Idealliance. G7 governs proof-to-press color conformance. Full verification details at certifications.

Are you GMI certified?

Yes — GMI (Graphic Measures International) qualifies the Ningbo factory as an approved vendor for Target, Walmart, Home Depot, Lowe's, Academy Sports, and Walgreens. Full details at certifications.

What kind of packaging does Sinso make?

Folding cartons, rigid set-up boxes, blister and display backers. Sinso focuses on three verticals: artist and collector editions, games and puzzles, and retail packaging (which includes toy lines, gift sets, and beauty and personal care).

What don't you do?

Flexible packaging like pouches, films, and flow wrap. Corrugated shipper boxes (Sinso partners for outer master cartons). US-based fulfillment and warehousing.

What substrates can you print on?

SBS, FBB, kraft, recycled board, and specialty coated stocks. If you have a specific spec in mind, send it with the brief.

Project mechanics

Why should I use one vendor for an entire SKU?

Because ECG output is tied to a specific vendor's process — their RIP software, ink chemistry, press profiles, and substrate calibration. Two vendors running the same 7-color process will produce different output from the same file, sometimes visibly so on saturated colors or large flat areas. Splitting a SKU across vendors reintroduces the inconsistency ECG was designed to eliminate.

How fast can you turn a physical sample?

7 to 10 days from receipt of files and brief. Samples are airshipped to the US.

How does the project flow work?

Brief and file submission → physical sample airshipped in 7–10 days → G7-calibrated digital proof reviewed and approved → production press run with inline color measurement → delivery FOB Ningbo, or DDP on request.

Do you publish pricing?

No. Quotes depend on substrate, finishing, run length, and finishing operations. Send a brief to hello@sinso.us and Sinso responds within 24 hours.

Who do I contact in the US?

hello@sinso.us. Sinso's US operations lead manages briefs, quotes, proofs, and project status from the US side, in direct coordination with the Ningbo factory.

Facility

Where is the factory?

No. 118 Huiming Road, Fenghua High-tech Development Zone, Ningbo, Zhejiang, China. The site covers more than 12,000 sqm with 15,000+ sqm of production floor.

How long has Sinso been operating?

Ningbo Sinso Printing Co., Ltd. was founded in 1998. Sinso has 25+ years of continuous operation.

Question not answered here? hello@sinso.us — reply within 24 hours.