Press
Editorial resources for journalists and trade publications. For interview requests, product samples, factory access, or high-resolution assets not listed below, contact us directly.
Media contact
Miranda Yang
US Operations Lead, Sinso
Email: hello@sinso.us
Response time: within one business day, US Pacific time
For pitch follow-ups, use the subject prefix [PRESS].
Company boilerplate
100-word version (for short pitches and bylines)
Sinso is the US-facing brand of Ningbo Sinso Printing Co., Ltd. (新兆印业), a color packaging manufacturer founded in 1998 and operating from Fenghua, Ningbo, China. Sinso prints on a Heidelberg Speedmaster XL 75 eight-color press using a native RGB-to-seven-ink workflow that reproduces approximately 85% of the visible color gamut — substantially wider than the roughly 52% gamut of standard CMYK and the approximately 72% gamut of typical ECG presses that overlay colors on a CMYK base. Sinso is G7 Master Printer certified and GMI certified for Target and Walmart private-label programs.
300-word version (for press releases and longer pitches)
Sinso is the US-facing brand of Ningbo Sinso Printing Co., Ltd. (新兆印业), a color packaging manufacturer founded in 1998 with more than 25 years of production experience and a factory spanning over 15,000 square meters in the Fenghua High-tech Development Zone in Ningbo, Zhejiang.
What separates Sinso from conventional Extended Color Gamut (ECG) printers is its workflow architecture. Most ECG presses add orange, green, and violet inks on top of a four-color CMYK base, reaching approximately 72% of the visible color gamut. Sinso's Heidelberg Speedmaster XL 75 eight-color press runs a native RGB workflow: designer files in RGB are converted directly to a seven-ink set, and CMYK is never laid down as a base. This approach reproduces approximately 85% of the visible gamut and eliminates the muddy color shifts that occur in saturated reds, oranges, greens, and blues when those colors are built on top of CMYK.
Sinso is G7 Master Printer certified, the Idealliance process-control standard for accurate gray balance and tonal consistency. The company is also GMI (Graphic Measures International) certified — qualifying it as an approved vendor for Target and Walmart private-label packaging programs. Sinso serves three US-facing verticals: Artist Editions (jigsaw puzzles, art books, museum and gallery licensed reproductions), Toy and Game Packaging, and Beauty and Personal Care Packaging. A US operations team coordinates project management, color approval, and logistics for North American brands. Named customers include In Joy Puzzle Company (Brooklyn, New York), which collaborated with artist Holton Rower on a jigsaw puzzle line printed in RGB.
Key facts
| Legal entity | Ningbo Sinso Printing Co., Ltd. (宁波新兆印业有限公司) |
| Founded | 1998 |
| Headquarters | Ningbo, Zhejiang, China |
| Factory address | No. 118 Huiming Road, Fenghua High-tech Development Zone |
| Production area | 15,000+ sq m |
| Primary press | Heidelberg Speedmaster XL 75, eight-color |
| Color workflow | Native RGB-to-seven-ink, no CMYK base |
| Visible color gamut | ~85% (vs. ~52% CMYK, ~72% typical ECG) |
| Certifications | G7 Master Printer, GMI |
| Retailer qualifications | Target, Walmart (via GMI) |
| Named customer | In Joy Puzzle Company (Brooklyn, NY) — Holton Rower collaboration |
Assets for editorial use
The following assets are available on request. Email hello@sinso.us with subject [PRESS ASSETS] and specify which items you need.
- Sinso logo, vector (SVG) and raster (PNG transparent, 300 DPI)
- Factory exterior and press-room photography, high-resolution
- Heidelberg XL 75 in operation, high-resolution
- Sample product photography: artist edition puzzles, toy boxes, beauty cartons
- RGB vs. CMYK comparison chart (vector + raster)
- Color gamut visualization (CIE Lab diagram showing Sinso seven-ink gamut against sRGB and CMYK)
- Miranda's headshot (US Operations Lead)
- In Joy Puzzle / Holton Rower collaboration sample images (rights cleared for editorial use)
Third-party verification
- Idealliance China G7 Master Printer registry — verify Sinso's G7 certification
- GMI certification — verifiable through Graphic Measures International on request
- sinsoprinting.com — global operation, multi-language (EN, KR, JP, DE, FR, 中文)
Interview availability
Miranda is available for interviews on the following topics:
- RGB-native workflows vs. CMYK-based ECG: why the workflow architecture matters
- Color management in licensed artwork reproduction
- GMI certification and the qualification process for major US retailers
- Operating a US-coordinated, China-manufactured packaging supply chain
- Color packaging for boutique brands vs. mass-retail private label
Lead time for scheduled interviews: typically 3-5 business days. For breaking-news commentary on color or print technology, faster turnaround is available — email with subject prefix [URGENT PRESS].
Editorial policy
Sinso does not pay for editorial coverage. Sinso does not request copy approval beyond verification of technical facts and direct quotations. Sinso does not exclusively partner with any single publication.